Connected products turn garments into powerful communication tools A jacket, a dress, or a pair of shoes can be more than items of clothing. They can be connected products, that is, a digital channel that creates countless opportunities to connect with consumers for many years after purchase. This is an important element since customer...

The power of understanding your customers and enhancing your business strategy with data-driven consumer insights. Consumer survey and market research  By understanding customers’ needs and desires, fashion companies can better develop their products, services, and marketing strategies to meet those expectations. But how can they gather these valuable insights? Through consumer surveys. A consumer...

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...

Web apps are a useful tool to support the key business strategies of smart fashion companies It's no secret that fashion brands need to stay ahead of the curve to keep up with changing consumer trends. In order to do this, they must provide an excellent customer experience - and a web app is...

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea. The South Korean Spring The Codid-19 pandemic has negatively affected sales of the 2020 Spring / Summer collection...

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly. Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved. What we are seeing: China returns Product authentication opens a rare window for observing...

Just one week after taking home the 2018 AI Award for "Best Use of AI in Fashion", Certilogo is pleased to share that we have acquired Viveat, one of Italy's most innovative Blockchain startups. Certilogo acquires Viveat, unites AI, NFC & Blockchain for luxury fashion Just one week after taking home the 2018 AI...