QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions....

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting. Counterfeiting and the second-hand market Beyond the simple economic risk of...

A particular category of smart connected products is smart clothing. In fact, the IoT phenomenon and connectivity no longer concern only wearables, but also t-shirts, jackets and so on.Many textile companies and fashion brands are already producing smart connected clothing and the market share is expected to increase by 2.95 billion dollars from 2021...

The COVID-19 pandemic is acting as an accelerator of a digital transformation of the Fashion and Luxury industry that has been a long time in the making.  50% of Fashion and Luxury brands have already adopted a consumer-facing product tagging solution, to respond to the ultra-connected consumers’ demand for ever-more refined digital interactions capable...

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...