The COVID-19 pandemic is acting as an accelerator of a digital transformation of the Fashion and Luxury industry that has been a long time in the making.  50% of Fashion and Luxury brands have already adopted a consumer-facing product tagging solution, to respond to the ultra-connected consumers’ demand for ever-more refined digital interactions capable...

Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...

It is common knowledge that a simple smart tag can turn a physical product into a digital channel that opens the door to a two-way communication between fashion brands and their customers, wherever they are. However, when the connected product also offers the possibility to verify its authenticity, the likelihood of consumers to engage...

See the life-cycle of a connected product from source to recycle. A connected product is, to all intents and purposes, a state-of the-art AI. It enables the customer to receive fundamental product information, care and promos and the brand to receive key customer insights.  A Brand can control and keep track of product data...

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...

Did you know that purchases of counterfeit goods are mostly unintentional and can discourage your customers from buying your brand again? Today, you can turn a bad experience into a positive one, in seconds. Forgeries of fashion and luxury products, especially high quality replicas, harm both brands and consumers. But while everybody knows that...

The innovative partnership will extend brand experiences to consumers through product authentication. Avery Dennison, a global leader in innovative materials science and manufacturing, today announced a partnership with Certilogo, the digital authentication platform that pioneered the use of artificial intelligence for “anywhere, anytime” product verification via smartphone. The partnership between the two companies will focus...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...