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The Ultimate Guide to Brand Protection in a Digital World

Discover how artificial intelligence, image recognition, and networking technologies engage connected consumers to verify that products with your brand name are 100% authentic.

Brand protection in fashion is getting more digital and more effective thanks to connected product technologies that leverage artificial intelligence for product authentication by consumers.

Inside the guide, we:

> dispel the 3 most common myths about anti-counterfeiting for brand protection;

> show how engaging consumers to authenticate products with a smartphone is an emerging best practice for protecting brands globally; 

> reveal how engaging consumers also collects valuable business intelligence for brand protection, marketing and more.

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