Artificial Intelligence (AI) is no longer a thing of the future. In fact, it is already impacting different industries, including fashion. In this blog post, we will see what AI is, how it works, and how it can help fashion brands. We will also suggest which technologies they need to implement AI in their processes.
What is Artificial Intelligence and how does it work?
Artificial Intelligence (AI) is a term that was first coined in 1956 by computer scientist John McCarthy. AI is defined as “the science and engineering of making intelligent machines,” where an intelligent machine is a machine that can perform tasks that are typically done by humans, such as understanding natural language, recognizing objects or learning from past events.
As suggested by Britannica, AI follows 2 different methods: the symbolic (or “top-down”) approach, and the connectionist (or “bottom-up”) approach.
The top-down approach does not consider the biological structure of the brain and focuses on symbol processing. Conversely, the bottom-up approach involves the creation of artificial neural networks that mimic the brain.
To understand the difference, imagine a system, equipped with an optical scanner, which recognizes the letters of the alphabet. Following the bottom-up approach, AI learns letters by training an artificial neural network, gradually improving performance. Instead, a top-down approach requires writing software that allows the AI to compare letters with geometric descriptions.