Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters
Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in mainland China.
What’s going on?
Just one week after taking home the 2018 AI Award for "Best Use of AI in Fashion", Certilogo is pleased to share that we have acquired Viveat, one of Italy's most innovative Blockchain startups.
From luxury leaders in apparel, footwear, and outerwear to the most respected names in premium sports, brands with Certilogo make it safe & simple to verify that a product on sale is authentic.
The grey market is a $62 billion global industry that diverts control of a brand’s products, positioning and pricing power away from authorised partners and into the hands of third-party vendors.
While starting with serialisation can seem daunting at first, it's also the single strongest method for a brand to secure its supply chain, including tracking the movement and sale of authentic products.