News

In the quest for greater brand loyalty and brand reputation, User Generated Content can make a difference

The sharing economy is bringing great changes to all industries, including fashion

#Sustainability  #Circularity  #Fashion Trends 

Good inventory management is critical both for the organisation and for providing a great customer experience

#Traceability  #Supply chain 

People engage with connected products throughout the entire lifecycle of the product. Are you meeting your consumer’s expectations?

The net-zero challenge is an opportunity for fashion brands to reduce their carbon footprint and create more sustainable products

#Sustainable Fashion  #Sustainability  #Fashion Trends  #Product Digitisation 

Generation Z is an increasingly important group of consumers, but how can companies better connect with it?

#Generation Z  #Consumer Data  #OnlineShopping 

Live commerce is a great opportunity to provide an engaging shopping experience

#Consumer Engagement  #OnlineShopping  #Sustainable Fashion 

The Slow Fashion movement is a new conscious way of consuming fashion

#Fashion Trends  #Fashion  #Sustainability 

The length of a supply chain impacts on how much waste and pollution a company produces. 

#Supply chain  #Product Digitisation  #Sustainability 

Triple Bottom Line helps companies reconcile sustainability and profitability

#Sustainability  #Consumer Engagement  #Fashion 

Social media are a powerful marketing tool for fashion brands. However, if they are not properly managed, they can backfire. 

#Generation Z  #Fashion Brand 

Secondary raw materials are an incredible resource for fashion brands interested in sustainability

#Sustainability  #Circularity  #Fashion Brand 

REACH Regulation aims to safeguard consumers’ health. But consumers also need tools to protect themselves

#Connected Product  #Authenticity  #Brand Protection 

Reselling platforms are the digital frontier of circular economy

#OnlineShopping  #Circularity  #Sustainability 

Corporate Social Responsibility is the key to having a more ethical and sustainable business

#Sustainability  #Fashion Brand 

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful?

#Fashion Trends  #OnlineShopping  #Fashion 

Recommerce, a new trend in sustainable shopping, is quickly gaining popularity

#Circularity  #Fashion Trends  #OnlineShopping 

Renting fashion is an exciting opportunity for both consumers and brands

#Circularity  #Fashion  #Sustainability  #Fashion Trends 

2023 has just begun, let's take a look at the new trends luxury and fashion brands shouldn’t miss

#Generation Z  #Product Digitisation  #Fashion Trends 

When a sustainability claim is too good to be true, that’s probably greenwashing

#Sustainability  #Fashion Brand  #Fashion 

From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection

#Brand Protection  #Authenticity  #Anticounterfeiting 

Reselling is great for customers, companies and even for the planet

#Circularity  #Consumer Data  #Fashion 

Take-back schemes are very effective in accelerating fashion's transition to a circular economy

#Sustainability  #Circularity  #Connected Product 

NFTs: Everyone is talking about it, but do you know why?

#Metaverse  #Digitalisation 

Web apps are a useful tool to support the key business strategies of smart fashion companies

#Certilogo  #Fashion Brand  #Consumer Engagement 

Can the subscription business model provide consumers with what they want?

#Loyalty  #Customer Experience  #Connected Product 

Product design is at the heart of the new circular fashion paradigm

#Circularity  #Sustainability  #Fashion Brand 

Product authentication is much more than finding out if a product is genuine or not.

#Consumer Data  #Sustainability  #Authenticity 

There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models.

#Sustainability  #Connected Product  #Circularity 

Customer satisfaction is essential for any businesses, since it leads to customer retention and increased customer spending. But how can you measure it?

Each company can implement different types of sustainability strategies depending on its specific situation.

Creating a seamless customer experience is the key for improving customer satisfaction and brand loyalty

#Loyalty  #Consumer Engagement  #Customer Experience 

Social commerce and social shopping may sound similar, but they refer to two different phenomena.

#OnlineShopping  #Consumer Data  #Digital Innovation 

Social commerce is the evolution of online commerce.

#Consumer Data  #Consumer Engagement  #OnlineShopping 

Online and offline retailers should take into great consideration the ROPO effect if they want to remain competitive in an increasingly connected world

#Consumer Engagement  #Consumer Data  #OnlineShopping 

The metaverse customer experience is the new frontier of the interaction between brands and customers

#Metaverse  #Digitalisation  #Digital Innovation 

Customer engagement is critical to any business, but it's not always easy to achieve. Compared to traditional products, smart products have an edge in this regard.

#Consumer Engagement  #Product Digitisation  #Digital Innovation 

In the next future, digital twins are going to radically change the design, production, sales and maintenance of many products

#Product Digitisation  #Digital ID  #Fashion 

Launched in June 2022, the Metaverse Standard Forum brings together more than 1800 companies, universities, and standards organisations.

#Metaverse  #Connected Product  #Product Digitisation 

Product authenticity verification systems are much more than a way to combat counterfeiting

#Brand Protection  #Authenticity  #Connected Product  #Consumer Engagement 

From pollution to labor exploitation, all the reasons that make Fast Fashion unsustainable

#Authenticity  #Sustainability  #Fashion Brand 

From product development to customer retention, connected products are bringing new opportunities to companies.

#Connected Product  #Digital Innovation  #Fashion 

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit.

#Luxury  #Digital Innovation  #Certilogo 

Consumers are not all the same. In particular, luxury brand consumers have specific characteristics that companies should know, especially if they want to improve their customer engagement.

#Luxury  #Consumer Data  #Consumer Engagement 

Do you think authentication is just a matter of original or fake products? There is much you need to know.

#Authenticity  #Sustainability  #Consumer Protection 

Are you wondering about how to measure consumer engagement? From web traffic to customer satisfaction, there are many metrics you can monitor.

#Connected Product  #Consumer Engagement  #Consumer Data 

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies.

#Sustainability  #Digital Product Passport  #Digital Innovation 

Here are a few metrics for you to measure customer loyalty

#Customer Experience  #Loyalty  #Consumer Engagement 

Online brand protection is essential for any company and neglecting it can have multiple negative consequences

#Brand Protection  #Anticounterfeiting  #Digital Innovation 

The key to customer trust and loyalty is customer experience

#Loyalty  #Brand Protection  #Consumer Data 

Collaborative luxury consumption shows us a transformation of consumers' attitudes towards luxury

#Luxury  #Consumer Engagement  #Connected Product 

Here are a few tools you can use to improve your digital consumer engagement

#Consumer Engagement  #Digitalisation  #Connected Product 

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion.

#Sustainability  #Fashion Brand  #Fashion 

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them.

#Connected Product  #Sustainability  #Circularity 

To be successful, your company needs to build long-term customer relationships. It's not easy, but you can do it.

#Consumer Engagement  #Loyalty  #Connected Product 

Consumers are increasingly interested in where their clothes come from and how they are made. That's why fashion supply chain transparency is so important.

#Transparency  #Digitalisation  #Traceability 

The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency

#Traceability  #Transparency  #Sustainability 

Customer Loyalty and Customer Retention are related but refer to different things.

#Connected Product  #Loyalty  #Consumer Engagement 

Customer service is more than just solving problems. It's a way to create a positive customer experience

#Connected Product  #Consumer Engagement  #Digital Innovation 

Beyond physical and digital, phygital is the news key to delight customers

#Consumer Engagement  #Digitalisation  #Digital Innovation 

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry.

#Fashion  #Blockchain  #Digitalisation 

The European Fashion Alliance is aiming to guide the fashion industry toward sustainability, inclusiveness and innovation.

#Sustainability  #Fashion Brand  #Digital Product Passport 

Personalised customer experience is the key to winning customer loyalty

#Consumer Engagement  #Digital Innovation  #Connected Product 

Augmented Reality and Virtual Reality are both transforming the fashion industry, from the way we shop to the way we interact with brands

#Consumer Engagement  #Digital Innovation 

Even if luxury's customer experience follows its own rules, technology can improve it

#Millennials  #Connected Product  #Customer Experience 

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more!

#Digital Innovation  #Digitalisation  #Fashion 

More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain.

#Supply chain  #Sustainability  #Artificial Intelligence 

Here is how the footwear industry is tackling the problem of sustainability

#Sustainability  #Circularity  #Fashion 

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently bought a fake product considered it to be practically identical to the original article. Luxury brands are particularly affected by this phenomenon.

In this article, we'll explore how counterfeiting affects the fashion industry, and what brands can do to protect themselves and their customers.

#Anticounterfeiting  #Brand Protection  #Artificial Intelligence 

QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions. This is great, especially for marketing purposes.

#Connected Product  #Smart Tagging  #Digitalisation 

Recycling textiles is a complex activity, but companies have more than one way to become sustainable.

#Sustainability  #Digitalisation 

Companies should be aware that people who choose offline or online shopping have different needs and habits.

#Consumer Engagement  #Customer Experience  #OnlineShopping 

Push notifications are a great way to stay in touch with consumers.

#Consumer Engagement  #Customer Experience 

Companies can rely on different models to better understand the Customer Journey.

#Customer Experience  #Consumer Engagement  #Consumer Data 

Here are some of the sustainable fashion brands that are changing the game.

#Sustainability  #Fashion Brand 

A digital customer loyalty program is a great way to build trust and encourage purchases.

#Consumer Engagement  #Connected Product  #Digitalisation 

Thanks to Artificial Intelligence, the fashion industry can improve many aspects of the business.

#Sustainability  #Digital Product Passport  #Fashion Brand  #Artificial Intelligence 

Data analytics is the key process for taking better business decisions.

#Digital Innovation  #Digitalisation 

Connected products improve the customer experience and allow companies to collect useful data.

#Connected Product  #Digitalisation 

With its incredible potential, the Metaverse is the last frontier of fashion.

#Metaverse  #Digital Innovation  #Connected Product 

Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey.

#Digital Innovation  #Consumer Engagement  #Connected Product 

The fashion industry is one of the world's most polluting industries. It consumes vast amounts of energy, water, and chemicals, and produces mountains of waste. The sector also finds it difficult to embrace an ethical approach to production.
But a sustainable fashion business model is possible. Here is how.

#Sustainability  #Fashion Brand  #Digital Innovation 

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement.

#Smart Tagging  #Connected Product  #Sustainability  #Digital Innovation  #Consumer Engagement 

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting.

#Digital Innovation  #Brand Protection  #Connected Product  #Smart Tagging 

The Global Organic Textile Standard (GOTS) is an international standard related to the textile production and the use of organic materials. It ensures that the entire supply chain operates in an environmentally sustainable and socially responsible manner, from the production of raw materials to distribution.

#Sustainability  #Digital Product Passport 

Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands?

#Digital Innovation  #Digitalisation  #Fashion Brand  #Connected Product 

In January 2022, the Fashion Sustainability and Social Accountability Act, or Fashion Act, was introduced in New York State. This act could prove to be revolutionary for the fashion industry. In fact, it would be the first example of a law in the US that makes companies responsible for their environmental and social impact.

#Fashion Brand  #Sustainability 

The road to an eco-friendly fashion industry is still long but great steps have already been taken. Fortunately, continuous technological evolution allows truly committed companies to develop sustainable textile innovations that can change the game.

The creation of new materials, new designs, new production processes will reduce the ecological footprint without affecting the final products.

#Sustainability  #Fashion  #Fashion Brand 

Have you ever heard of fast fashion? You know what it means? And do you know how heavily it impacts on the environment and the local socio-economics?

Let's find out more!

#Sustainability  #Digital Innovation  #Digitalisation  #Blockchain 

#Sustainability  #Connected Product  #Smart Tagging 

Adopting a business model based on the circular economy is no longer a choice for fashion companies, but a necessity.

In fact, it is consumers who ask them for greater commitment to more sustainable production processes.

#Circularity  #Sustainability  #Digital Innovation 

#Digital Product Passport  #Connected Product  #Sustainability 

Are you prepared for the changes that lie ahead?

#Digital Product Passport  #Sustainability  #Connected Product  #Consumer Protection 

The EU directive on sustainable textile products.

#Sustainability  #Circularity  #Connected Product  #Digital Product Passport 

#Blockchain  #Sustainability 

From circular design, sustainable materials, and better manufacturing processes, to repair and reselling services. Let us highlight a broad range of innovative sustainability strategies adopted by brands that are leading the way when it comes to reducing their environmental and social impact.

#Sustainability 

#Sustainability  #Connected Product 

#Connected Product  #Consumer Engagement  #Customer Experience  #Digital Innovation 

The challenge of managing returns.

Attracting the attention and preference of Asian consumers is the new imperative and connected products are the best way to facilitate communication between brands and consumers.

The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices.

#TheHoxtonTrend  #Sustainability  #Connected Product  #Consumer Engagement 

Let's imagine a world in which every physical product can communicate thanks to a smart tag and in which any consumer, wherever they are, can connect to both that object and the brand that created it. Then, let's imagine finding out that the users connecting are high spenders who are loyal to the brand or "newcomers" who will come back more willingly following this experience.  If we add the certificate of authenticity to the connected product experience, then that vision becomes a reality.  

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products.

#TheHoxtonTrend  #Anticounterfeiting  #OnlineShopping 

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is counterfeit. It is an unprecedented record, a phenomenon undermining the efforts that many fashion and luxury brands are making, as they commit to promoting a more sustainable economy. Yet the solutions are within reach.

#Sustainability  #Fashion Brand  #Anticounterfeiting  #Connected Product 

#Smart Tagging  #Connected Product 

Transparency is just a smartphone scan away.

#Sustainability  #Connected Product  #Generation Z 

It is common knowledge that a simple smart tag can turn a physical product into a digital channel that opens the door to a two-way communication between fashion brands and their customers, wherever they are. However, when the connected product also offers the possibility to verify its authenticity, the likelihood of consumers to engage with the brand afterwards increases dramatically, especially when the product is a luxury good. The data says it unequivocally: the Future of Fashion is Connected.

See the life-cycle of a connected product from source to recycle.

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the original.

#Anticounterfeiting  #Authenticity  #Brand Protection  #Fashion Brand  #Consumer Protection 

Did you know that purchases of counterfeit goods are mostly unintentional and can discourage your customers from buying your brand again? Today, you can turn a bad experience into a positive one, in seconds.

The innovative partnership will extend brand experiences to consumers through product authentication.

#Brand Protection  #Certilogo  #Consumer Engagement 

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities.

#Consumer Protection  #Consumer Engagement  #Brand Protection  #Generation Z  #Anticounterfeiting  #Customer Experience  #Digital Innovation  #Connected Product 

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push

#Consumer Data  #Brand Protection  #Connected Product  #Consumer Engagement 

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses.

#Connected Product  #Smart Tagging  #Consumer Engagement  #Omnichannel Marketing 

#Consumer Data  #Connected Product  #Digital Innovation  #China  #Fashion  #Consumer Engagement 

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them?

#Consumer Data  #Consumer Engagement  #Fashion  #Digital Innovation  #Connected Product  #Circularity  #Sustainability 

#Connected Product  #Consumer Engagement  #Consumer Data  #Digital Innovation  #Fashion 

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020.

#Fashion  #Consumer Data  #Certilogo  #Brand Protection  #Anticounterfeiting 

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea.

#Certilogo  #Consumer Engagement  #Consumer Data  #Fashion 

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly.

Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved.

#Certilogo  #China  #Consumer Engagement  #Consumer Data  #Fashion 

The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency.

#Sustainability  #Transparency  #Traceability  #Blockchain  #Consumer Engagement  #Ethics  #Digital Innovation  #Generation Z  #Millennials  #Fashion Brand  #Luxury 

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters

#Brand Protection  #Consumer Protection 

Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in mainland China.
What’s going on?

#China  #Grey Market 

Just one week after taking home the 2018 AI Award for "Best Use of AI in Fashion", Certilogo is pleased to share that we have acquired Viveat, one of Italy's most innovative Blockchain startups.

#News  #Certilogo 

#News  #Certilogo  #Brand Protection  #Consumer Protection  #Artificial Intelligence 

From luxury leaders in apparel, footwear, and outerwear to the most respected names in premium sports, brands with Certilogo make it safe & simple to verify that a product on sale is authentic.

The grey market is a $62 billion global industry that diverts control of a brand’s products, positioning and pricing power away from authorised partners and into the hands of third-party vendors.

#Brand Protection  #Grey Market 

While starting with serialisation can seem daunting at first, it's also the single strongest method for a brand to secure its supply chain, including tracking the movement and sale of authentic products.