Through the partnership, brands can build loyal and lasting relationships with their customers by elevating the physical product with digital experiences when it matters most. Over 2.5 million authentications have been confirmed in the last 12 months - reaching one authentication every eight seconds.
For more information, visit https://rbis.averydennison.com/en/home.html https://discover.certilogo.com/en/protection-services-for-brands
Avery Dennison's announcement:
About Avery Dennison Retail Branding and Information Solutions
Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions in predominantly the apparel and footwear industry and is a $1.7 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Intelligent Labels division that sits within RBIS is the world’s largest UHF RFID partner, with over 1750 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents.
Certilogo engages loyal, high-value consumers to authenticate their fashion and luxury purchases everywhere they shop - a disruptive digital service that, since it was created in 2006, has grown to serve 1 user every 8 seconds in 180+ countries and 10 languages. Participating brand products are connected to the Certilogo platform with unique identifiers in RFID, NFC, QR, numeric, and fingerprint formats that are recognized instantly when consumers interact with the service using a smartphone or digital device. Authenticating a product engages consumers with a best-in-class digital experience before and after purchase and connects them directly with the brands they love. The same real-time results unmask clones and replicas of brand labels, safeguarding loyal customers and ensuring data integrity for products tracked in private databases and distributed blockchain ledgers.