Why the digital transformation of textile and fashion companies is so important
As the survey “COVID-19 and E-commerce”by UNCTAD reported:
“The pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviors that are likely to have lasting effects".
However, guaranteeing a positive customer experience online is not as simple as in a store. Indeed, without human interaction, it is hard to detect and cater to customer’s emotions and feelings. And often online shoppers are likely to avoid a brand after a single negative experience.
Today, fashion & textile companies must offer to consumers an easy and personalized customer journey, from the first touch-point to the purchase.
This means helping them find what they want, when they want it and how they want it. So, companies need to adopt an omni-channel, customer-centric approach.
Fortunately, the digital transformation allows them to do so.