Our recommendations:
● Help consumers find out if their product is original. With a satisfaction rate over 80%, the Certilogo authentication platform is the ultimate tool to provide consumers with a reliable assessment of authenticity, and start a conversation with loyal or potential clients, even when their purchase is fake.
● Protect your brand and your consumers before they fall out of love. Certilogo’s Fake Report is the tool designed to make shoppers ask for a refund when they buy a counterfeit. If a brand offers them the chance to verify whether their product is genuine, and to get their money back if it is not, consumers will not feel abandoned and discouraged. Thanks to the authentication services provided, they will perceive the brand as a reliable, loyalty-worthy problem solver that will be on their side every time they want to buy it.
● Engage consumers to generate future purchases. After authenticating a product, the propensity of shoppers to be reached out by a brand increases by 33%, as described in our “The Authentic Side of Engagement” ebook. By using custom calls-to-action on the Certilogo platform, brands can drive clients to their stores, website and social media, while providing incentives to grow loyalty.