According to the “True-Luxury Global Consumer Insight” study conducted by the Boston Consulting Group (BCG) on behalf of Altagamma, by 2025 the Millennial and Generation Z will represent over 60% of the global luxury market. The geographical area that will drive this growth is without doubt Asia, led by China.
The data collected by our platform in over 180 countries, through half a billion products equipped with Certilogo smart tags, helps us to take a more detailed look at the analysis of Asian consumers and, in particular, the targets highlighted as having the highest potential for the growth of the sector.
The number of connections recorded highlights the strong growth in Asia, which in 2018 accounted for 31% of total connections, whereas in 2021 it represented 40%. This growth, amounting to 30% in just 3 years, confirms forecasts that the Asian continent is destined to represent 50% of the global Fashion and Luxury market by 2025.