Why are connected products more and more important to consumers?
The latest Certilogo ebook explains how to engage loyal, occasional and new clients before and after the purchase of a product. By relying on connectivity, brands can exploit digital services - and authentication in particular - as a hook for engagement, since as many as 61% of those using the Certilogo platform are more propense to be reached out by a brand after the authentication process.
Download our new ebook that explores what consumers expect from brands in terms of digitalisation and engagement:
- The crucial role of connectivity
- When authentication means engagement
- Reaching out to many more consumers