Brand
protection

Engage connected
consumers to protect
your brand while they shop

Brand protection meets digital transformation 

Any smartphone or digital device identifies your authentic products

Modern consumers are connected to digital networks nearly every moment of their day, including while they shop. Brands with Certilogo activate these connected consumers in the most engaging way possible: with a fast and reliable verification that the product they bought, or are about to buy, is an authentic original.

Digital authentication gathers precious, real-time data for your brand protection team and its trusted partners: everything from the address or URL where a product is sold to photographs of the labels and features on a product that Certilogo reveals to be a counterfeit.

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anywhere

180 countries. 10 languages. Any store, website & online marketplace.

any time

From factory to consumers and beyond. Before purchase & after. New products & pre-owned.

any device

Smartphone, tablet & desktop. iOS & Android. No downloads required.

any tag

NFC, QR, alphanumeric. Your tag or ours. RFID and blockchain compatible. 

Our expertise is
at your service

Platform power

Your collaboration hub for brand protection and supply chain security

Connecting products digitally collects data from thousands or even millions of consumers, suppliers and brand partners. An intuitive digital dashboard puts these data at your fingertips for collaboration and intervention by your team. 

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Real-time intelligence

See the who-what-when-where of product interactions as they happen

Proprietary Certilogo methods engage consumers to supply you with key details of their shopping experience — including when the product is a counterfeit. Replicas of your brand label are revealed during the online authentication, giving your team unparalleled visibility on the movement and sale of counterfeit products globally.

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Big data analytics

Our analysts support you to identify and digest key trends in the data

Optional Certilogo analytics keep your team informed with regular updates on key performance indicators. Or schedule a custom analysis for brand and market insights that support your risk management, supply chain security, marketing objectives and brand protection objectives.

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Diversion & grey market insights

Reveal where diverted products are selling and who supplied them

Engaging consumers to connect with products digitally is an unbeatable strategy to identify, track and intervene in grey market trading. Learn in which countries, stores and websites your diverted products are selling, or add our optional supply chain modules for deeper insights.

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Meet the connected brands with Certilogo

Bringing digital transformation to fashion since 2006

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Questions? Check our FAQs  

The details you need on Certilogo authentication 

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How quickly could I go to market with Certilogo on my products?

As quickly as you need. A basic hangtag solution can be operational in as little as 30 days. 

Certilogo also creates and manages integrated serialisation and authentication solutions on behalf of clients and system integrators connecting in excess of 60 million products per year, in more than 60 countries of origin. There is no limit on the number of products we can tag and/or authenticate on your behalf.

Does Certilogo integrate with the brand protection technology and partners I already have?

Yes. Certilogo integrates seamlessly with every existing technology for product serialisation, track & trace, product marking, diversion and grey market monitoring, forensic inspection and online brand protection. 

In fact, engaging consumers with Certilogo expands the reach and ROI of your investments in two key ways. First, it extends your visibility and data collection beyond known and controlled channels to everywhere that consumers shop or interact with your products, including social media, resale channels, and private buy-sell-trade groups.

Second, because proprietary artificial intelligence detects replicas of your labels during the online authentication, the consumer is prompted to supply additional data such as product photos. Sharing these data with trusted brand protection partners allows them to work more aggressively and effectively on your behalf.

Can Certilogo be used with blockchain?

Yes, every product that can be authenticated with Certilogo can also be tracked on a blockchain ledger. In fact, we’re already doing it.

Speak to a Certilogo sales consultant to learn more.