



Modern consumers are connected to digital networks in nearly every moment of their day, including while they shop. Certilogo engages these connected consumers with a memorable digital experience that delivers your authentic brand experience directly to their screens,
everywhere they shop. Digital authentication with Certilogo adds value to your client’s genuine shopping experience at the same time that it gathers precious, actionable leads and consumer profiles to enrich your CRM and make your digital marketing more effective.
Calls-to-action on your product label and hang tag engage discerning consumers to connect and confirm that the product is genuine. Your clients continue their digital experience with content and offers on your official brand channels.
Authentications can happen anywhere your products sell, opening a vast new touchpoint for lead generation in channels selling new and pre-owned items. Plus, opt-ins during registration ensure your new digital leads are fully permissioned and compliant with all relevant privacy regulations, including GDPR.
Even loyal brand clients shop in channels where records of their purchases go to others. Authentication with Certilogo keeps you informed by gathering product, transaction, location, and channel data that enrich your consumer profiles and strengthen digital marketing personalisation.
Consumers who shop in uncontrolled channels, but who connect to your products with Certilogo, can be invited to opt-in for brand communications, loyalty programmes, product registrations and more. Use these new connections to drive brand loyalty and guide their next purchase to official channels.