Data
The details are
Reveal the trends that make a difference
Big Data analytics from connected consumers generate actionable insights into every aspect of your business
Digital authentication with Certilogo gathers precious, real-time data for your brand protection, supply chain and digital marketing teams, but that is not all. It exponentially expands your ability to reveal, document and manage trends that have profound impacts on your brand revenue over time.
Certilogo data analysts support your team to achieve its objectives by providing regular updates on how the authentication service is performing and the information collected. Or schedule a custom analysis to dig in more deeply on a specific issue as needed. Contact us to schedule a demo and learn more.
Our expertise is
at your service
Marketing analytics
From underserved geographies to shifts in market share, our insights help you to compete
Consumers who connect with Certilogo want an authentic relationship with your brand. Our expert analytics assist you to monitor activity in channels that are normally hidden from view: from grey market sales in China to the products trading fastest in resale marketplaces and online fan sites.
Brand protection analytics
Dig deeper to uncover and stop organised attacks on your IP.
Our analysts have 14 years of experience in extracting relevant, actionable insights from crowdsourced consumer data. We help you use them to identify high value targets for litigation, target enforcement resources in the field, and assemble data that gives you the winning edge in negotiations and in court.
Supply chain analytics
Detect and intervene with dishonest suppliers and distributors
Certilogo protocols for supply chain and grey market monitoring are uniquely powerful at detecting supplier overproduction and distribution to unexpected channels and geographies. Consumer data supplies the missing pieces to the puzzle, giving you potent new leverage in negotiations and contract decisions.
Commercial analytics
Optimise your controlled channels by monitoring sales in unauthorised locations
Global manufacturing, cheap shipping, online sales and the explosion in C2C marketplaces and auction sites have made it virtually impossible to understand where your products sell and who is bringing them to market. Consumer authentication data strengthens your team so you can take back control.
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