No, when consumers connect to the product, they access the Connector and find everything the brand has designed for them, freely and without registering. They
are only asked to register or log in (in case they have already used the service in the past) if they click on the call to action allowing them to access the Authenticity
Verification Service powered by Certilogo. Registering for the Authenticity Verification Service allows the brand to acquire contact and profile information as well as marketing and profiling opt-ins (in accordance with the GDPR).