Yes. Certilogo integrates seamlessly with every existing technology and strategy for in-store experiences, lead generation, CRM and content delivery, including marketing automation.
Engaging consumers with Certilogo expands the reach and ROI of these investments in two key ways. First, it extends your visibility and data collection beyond known and controlled channels to everywhere that consumers shop or interact with your products, including social media, unauthorised stores and websites, resale platforms, and online fan communities.
Second, because proprietary artificial intelligence detects replicas of your labels during the online authentication, the consumer is prompted to supply additional demographic and transaction data. Sharing these data with your digital marketing team allows them to intervene with meaningful outreach and personalised offers that build the consumer relationship in a key moment of truth.