Did you know that over 3.5 billion push notifications are sent every day? That's a lot of notifications! But why are they so popular? Because they are one of the most effective ways to keep your customers engaged.
Would you like to know more? Keep reading!
What are push notifications?
Do you know the previews of WhatsApp messages, SMS or alerts that you have received new emails that appear on the screen of your PC or smartphone? These are all examples of push notifications.
Basically, push notifications are direct messages that pop up on a mobile device (or a computer).
Companies can use push notifications to send timely updates on new products, events, special offers, or ask customers to perform a specific action, such as downloading a coupon. In other words, push notifications allow companies to communicate directly to a customer, even when they are not using the company’s app or browsing its website.
They are sent through what is called a "push notification service" to which a consumer decides to subscribe. However, they can control the types of notifications they receive, as well as how often they receive them. For example, they can turn off push notifications for an app or website, even without unsubscribing.
What is customer engagement?
Customer engagement has become a bit of a buzzword in recent years. But what does it mean?
In short, customer engagement is the set of interactions, through various channels, which aim to intercept, involve, convert and retain the customers. The goal is to create long-term relationships in which they can experience a positive customer journey.
Indeed, every company should be aware that today the customer experience is as important as the quality of goods and services. That’s why they should aim to create long-term relationships with their customers. In fact, it is this relationship that generates that trust that transforms users into customers. However, to be effective, the relationship must be continuous, interesting, and - of course - engaging.
There are many ways to achieve this: from sharing engaging content on the web to providing excellent customer service, but also by creating a loyalty program and sending personalized communications through push notifications.