Fakes haven't hit the market yet (but our guard is up)
Up to December 2019, fakes detected through the Certilogo platform represented 20% of all authenticated products. In the period 1 March - 19 April 2020 this percentage remained unchanged: 80% of the products checked were authentic.
The devil, as you know, is in the detail, so we have dived into the data for a better understanding: only 2% of the products on sale at the moment are copies of Spring Summer 2020 collections; 44% of the fakes in the shops and on fraudulent sites are copies of products from the SS 2019 collection and 22% from the SS 2018 collection. However, in the same period last year, that is from March 1 to 19 April 2019, the percentage of counterfeit products stemming from the Spring Summer 2019 collection was much higher at 15%.
It is obvious that distribution restrictions imposed by the lockdown have also limited the availability of SS 2020 fake products on sale at this time. Will this still be the case in the coming months? We will check our data regularly and we’ll share the statistics with you so that you can intervene promptly. Stay tuned.