The boom in sales from e-commerce channels in the fashion and luxury industry has been consolidated even in the post-lockdown period. Currently, this trend represents not only an opportunity, but also a challenge for fashion houses, since, in relation to sales, the volume of returns to be managed has also increased.
In the last two years, phenomena such as "bracketing", "wardrobing" and "instashopping" - which we will illustrate in detail later – have taken hold. Those phenomena, combined with more traditional wrong purchase cases, have contributed to generating enormous quantities of returns. It goes without saying that returns management impacts logistics processes and, above all, drains financial resources, to the point of becoming a problem that is no longer negligible and that deserves to be addressed with suitable technological solutions.
In this article, we will explain how to use smart tags to simplify the return management process, thereby reducing costs and successfully solving the most controversial cases, which often cause deleterious contrasts between legitimate brand interests and consumer satisfaction.