Cut through the blockchain hype with this smart, 19-page whitepaper on LVMH's 2019 announcement and the pending reveal of its new Aura platform, a development that is changing the public narrative about product authentication and supply chain transparency in fashion.
You'll learn the unique strengths and weaknesses of distributed ledger technologies for fast and reliable product authentication and supply chain tracking, digital-era services that industry leaders are adopting to
> build trust with discerning luxury and ethical consumers
> engage consumers to interact with products digitally
> add new value to the luxury purchase experience.
