The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020. Although spring items have been mostly unsold, the demand for summer and outdoor clothing seems thriving.
The analysis of authentications of Spring/Summer 2020 products performed by consumers on the Certilogo platform highlights two unprecedented trends for this year:
- The lack of international tourism
- New needs of consumers, driven by the urge to go back to normal life
Summer is indeed that time of the year when to let worries go away, and the authentications related to the vacation season seem to confirm consumers are ready to enjoy their free time.