Brand Protection

REACH Regulation aims to safeguard consumers’ health. But consumers also need tools to protect themselves

#Connected Product  #Authenticity  #Brand Protection 

From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection

#Brand Protection  #Authenticity  #Anticounterfeiting 

Product authenticity verification systems are much more than a way to combat counterfeiting

#Brand Protection  #Authenticity  #Connected Product  #Consumer Engagement 

Online brand protection is essential for any company and neglecting it can have multiple negative consequences

#Brand Protection  #Anticounterfeiting  #Digital Innovation 

The key to customer trust and loyalty is customer experience

#Loyalty  #Brand Protection  #Consumer Data 

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently bought a fake product considered it to be practically identical to the original article. Luxury brands are particularly affected by this phenomenon.

In this article, we'll explore how counterfeiting affects the fashion industry, and what brands can do to protect themselves and their customers.

#Anticounterfeiting  #Brand Protection  #Artificial Intelligence 

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting.

#Digital Innovation  #Brand Protection  #Connected Product  #Smart Tagging 

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the original.

#Anticounterfeiting  #Authenticity  #Brand Protection  #Fashion Brand  #Consumer Protection 

The innovative partnership will extend brand experiences to consumers through product authentication.

#Brand Protection  #Certilogo  #Consumer Engagement 

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities.

#Consumer Protection  #Consumer Engagement  #Brand Protection  #Generation Z  #Anticounterfeiting  #Customer Experience  #Digital Innovation  #Connected Product 

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push

#Consumer Data  #Brand Protection  #Connected Product  #Consumer Engagement 

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020.

#Fashion  #Consumer Data  #Certilogo  #Brand Protection  #Anticounterfeiting 

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters

#Brand Protection  #Consumer Protection 

#News  #Certilogo  #Brand Protection  #Consumer Protection  #Artificial Intelligence 

The grey market is a $62 billion global industry that diverts control of a brand’s products, positioning and pricing power away from authorised partners and into the hands of third-party vendors.

#Brand Protection  #Grey Market