Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently bought a fake product considered it to be practically identical to the original article. Luxury brands are particularly affected by this phenomenon.
In this article, we'll explore how counterfeiting affects the fashion industry, and what brands can do to protect themselves and their customers.