Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is counterfeit. It is an unprecedented record, a phenomenon undermining the efforts that many fashion and luxury brands are making, as they commit to promoting a more sustainable economy. Yet the solutions are within reach.
#Sustainability
#Fashion Brand
#Anticounterfeiting
#Connected Product
