Smart Tagging

QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions. This is great, especially for marketing purposes.

#Connected Product  #Smart Tagging  #Digitalisation 

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement.

#Smart Tagging  #Connected Product  #Sustainability  #Digital Innovation  #Consumer Engagement 

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting.

#Digital Innovation  #Brand Protection  #Connected Product  #Smart Tagging 

#Sustainability  #Connected Product  #Smart Tagging 

#Smart Tagging  #Connected Product 

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses.

#Connected Product  #Smart Tagging  #Consumer Engagement  #Omnichannel Marketing