Fashion

The Slow Fashion movement is a new conscious way of consuming fashion

#Fashion Trends  #Fashion  #Sustainability 

Triple Bottom Line helps companies reconcile sustainability and profitability

#Sustainability  #Consumer Engagement  #Fashion 

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful?

#Fashion Trends  #OnlineShopping  #Fashion 

Renting fashion is an exciting opportunity for both consumers and brands

#Circularity  #Fashion  #Sustainability  #Fashion Trends 

When a sustainability claim is too good to be true, that’s probably greenwashing

#Sustainability  #Fashion Brand  #Fashion 

Reselling is great for customers, companies and even for the planet

#Circularity  #Consumer Data  #Fashion 

In the next future, digital twins are going to radically change the design, production, sales and maintenance of many products

#Product Digitisation  #Digital ID  #Fashion 

From product development to customer retention, connected products are bringing new opportunities to companies.

#Connected Product  #Digital Innovation  #Fashion 

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion.

#Sustainability  #Fashion Brand  #Fashion 

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry.

#Fashion  #Blockchain  #Digitalisation 

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more!

#Digital Innovation  #Digitalisation  #Fashion 

Here is how the footwear industry is tackling the problem of sustainability

#Sustainability  #Circularity  #Fashion 

The road to an eco-friendly fashion industry is still long but great steps have already been taken. Fortunately, continuous technological evolution allows truly committed companies to develop sustainable textile innovations that can change the game.

The creation of new materials, new designs, new production processes will reduce the ecological footprint without affecting the final products.

#Sustainability  #Fashion  #Fashion Brand 

#Consumer Data  #Connected Product  #Digital Innovation  #China  #Fashion  #Consumer Engagement 

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them?

#Consumer Data  #Consumer Engagement  #Fashion  #Digital Innovation  #Connected Product  #Circularity  #Sustainability 

#Connected Product  #Consumer Engagement  #Consumer Data  #Digital Innovation  #Fashion 

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020.

#Fashion  #Consumer Data  #Certilogo  #Brand Protection  #Anticounterfeiting 

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea.

#Certilogo  #Consumer Engagement  #Consumer Data  #Fashion 

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly.

Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved.

#Certilogo  #China  #Consumer Engagement  #Consumer Data  #Fashion