Digitalisation

NFTs: Everyone is talking about it, but do you know why?

#Metaverse  #Digitalisation 

The metaverse customer experience is the new frontier of the interaction between brands and customers

#Metaverse  #Digitalisation  #Digital Innovation 

Here are a few tools you can use to improve your digital consumer engagement

#Consumer Engagement  #Digitalisation  #Connected Product 

Consumers are increasingly interested in where their clothes come from and how they are made. That's why fashion supply chain transparency is so important.

#Transparency  #Digitalisation  #Traceability 

Beyond physical and digital, phygital is the news key to delight customers

#Consumer Engagement  #Digitalisation  #Digital Innovation 

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry.

#Fashion  #Blockchain  #Digitalisation 

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more!

#Digital Innovation  #Digitalisation  #Fashion 

QR codes and NFC tags have many things in common. For example, both are tools that connect the physical world to the digital world. In fact, by applying a QR code or an NFC tag to an object, it is possible to assign it a unique code that gives consumers access to multiple functions. This is great, especially for marketing purposes.

#Connected Product  #Smart Tagging  #Digitalisation 

Recycling textiles is a complex activity, but companies have more than one way to become sustainable.

#Sustainability  #Digitalisation 

A digital customer loyalty program is a great way to build trust and encourage purchases.

#Consumer Engagement  #Connected Product  #Digitalisation 

Data analytics is the key process for taking better business decisions.

#Digital Innovation  #Digitalisation 

Connected products improve the customer experience and allow companies to collect useful data.

#Connected Product  #Digitalisation 

Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands?

#Digital Innovation  #Digitalisation  #Fashion Brand  #Connected Product 

Have you ever heard of fast fashion? You know what it means? And do you know how heavily it impacts on the environment and the local socio-economics?

Let's find out more!

#Sustainability  #Digital Innovation  #Digitalisation  #Blockchain