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Discover the latest consumer trends with our in-depth report. Gain relevant insights on what fashion consumers are saying about Digital Product Passports.
Key Takeaways
In the rapidly evolving world of fashion and luxury, understanding consumer readiness for Digital Product Passports (DPPs) is crucial. Our survey reveals how DPPs are poised to transform industry standards, enhancing transparency, trust, and sustainability.
Consumers are eager to engage with DPP technology
Authentication and trust are top priorities
DPPs unlock potential in the sustainable fashion market
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