Certilogo’s Seal of Authentication is a “virtual twin” of the smart tag with the CLG Code and is used by both sellers and buyers when a product is sold online, i.e. when there is no physical contact with the smart tag.

The SOA is used by the seller to demonstrate that the product offered for sale online is authentic and, at the same time, it is used by the buyer to check the authenticity of that same product even before physically receiving it.

You can only apply for a SOA if you can prove that you physically possess a genuine product. To obtain it, you just need to perform the authenticity verification and follow the instructions that you are presented once you receive the reply “Authentic”. We will ask you to list the platforms on which you intend to sell the product and upload clear, close-up photos of your product and the smart tag with the CLG Code. We will send you the SOA in PDF format by email within 24 hours and you can publish it on your advertisement or site.

Yes, as indicated in the Terms and Conditions of the service, it is important never to post a photo of the physical smart tag on your site or advertisement. The reason is that scanning or entering the CLG Code initiates an authentication process that can only be completed by whoever physically possesses the product. If you make the CLG Code public and various users initiate authentication without physically having the product, the system reports an anomaly and your customers will not be able to check the authenticity of the product you are trying to sell.
If, on the other hand, you create and publish the SOA, you give all potential buyers the opportunity to check the authenticity of the product before purchasing and you will make your original products more attractive.
Have you mistakenly shared a smart tag with a CLG Code with someone? Write to customer care