More than 70% of Millennial and Gen Z consumers say they’ll spend more for products from brands with an active commitment to sustainability. But that won’t strengthen brand revenues if counterfeiters steal your sales.
Read Product Authentication for the Planet to learn how digital technologies engage ethical, connected consumers to authenticate purchases with a smartphone — and return market power to consumers and brands doing the right thing for sustainability.
Driving economic and environmental sustainability
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Understanding the business benefits of authentication and the hidden risks of neglecting it
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Why connected products are the fulcrum of fashion’s future regenerative circular economy. Find out how they drive your sustainability agenda forward.
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Everything they won’t tell you, that you need to know when selecting your digital product identity tag. Busting the top 10 most critical misunderstandings that can ruin your connected product strategy.
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