Project teams are commonly unfamiliar with the risks they are inadvertently exposing their organisation to, by underestimating the importance of protecting product IDs with secure authentication, by neglecting authentication altogether, or worse, having a misinformed sense of security about their current implementation. Consequences can result in projects having the opposite effect of their intended objectives, leaving brands more exposed to risk from counterfeit products, reduced sustainability and an erosion of consumer and market trust.

Download to discover

• • The factors driving the rapid adoption of connected products
  • The value Secure by Design™️ authentication can bring to an organisation
  • The changing consumer perception of what makes a product authentic
  • The unseen risks of insecure digital IDs and how to avoid them
  • The common misconceptions about blockchain, NFC and QR-codes
  • The pillars of security to protect a digital ID

This eBook is designed with a brand’s C-Level, Brand Protection, Digital Transformation, Marketing and Sustainability Project Teams in mind. Readers will discover why secure authentication is a basic hygiene factor, and how by safeguarding themselves from the risk of counterfeiters and stolen product IDs, they can turn a defensive feature into a proactive solution that boosts their business and sustainability strategies.