This “Black Swan Event”, however, has dramatically accelerated all of these trends compelling companies to speed up the process of re-engineering their businesses. In particular, it has compounded the need to go “all-in” on digital. And we wanted to know how the Italian Fashion & Luxury industry is responding to this epic challenge…

• Are companies adapting their current and future strategies?
• Are they focusing on cutting down on ICT/Digital to safeguard their short-term bottom line or rather expanding their investments?
• Is blending physical with digital experiences and vice-versa important, or not so much?
• And how about customer-centricity and consumer engagement?

To find out, we commissioned a research to SDA Bocconi, the graduate business school of Milan’s renowned Bocconi University, in partnership with BeSight, an up-and-comer provider of technology solutions for the Fashion & Luxury industry.

Our new e-book looks at the highlights of this in-depth study of 101 medium-large Italian companies, representing 52% of the overall turnover of the industry.

Download the e-book and enjoy the reading