A connected product is a physical item made interactive through a “smart tag.” The smart tag is a physical item—like a label, sticker, card, or small tag—that holds a “digital enabler,” such as an NFC chip, QR code, or similar technology. When read by a device, usually a smartphone, the smart tag triggers a specific action, most often taking you to a website or opening an app.

Connected products are powerful tools for offering services and content on a digital storytelling platform that strengthens the connection between a brand and its customers, and gathering useful information for areas like marketing, IP protection, sales, production, and logistics.

We offer a turnkey service for connecting your products. We begin with a consultation to identify the solution that best fits your needs and goals, then handle its launch and support day-to-day management, continuous monitoring, and future development—always fully aligned with your specifications and preferences.