Why are connected products more and more important to consumers?
The latest Certilogo ebook explains how to engage loyal, occasional and new clients before and after the purchase of a product. By relying on connectivity, brands can exploit digital services – and authentication in particular – as a hook for engagement, since as many as 61% of those using the Certilogo platform are more propense to be reached out by a brand after the authentication process.
Download our new ebook that explores what consumers expect from brands in terms of digitalisation and engagement:
Driving economic and environmental sustainability
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Understanding the business benefits of authentication and the hidden risks of neglecting it
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Why connected products are the fulcrum of fashion’s future regenerative circular economy. Find out how they drive your sustainability agenda forward.
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Everything they won’t tell you, that you need to know when selecting your digital product identity tag. Busting the top 10 most critical misunderstandings that can ruin your connected product strategy.
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