Held from September 23 to 28, 2025, during Milano Fashion Week® Women’s Collection, the initiative brought connected products to the forefront of the fashion conversation, showing how this technology can help Brands share the hidden stories of their garments, while engaging audiences with transparency, authenticity, and circularity.

For brands, the connected product experiences go far beyond digital storytelling. Connected products are a powerful tool for building customer loyalty, improving ROI, and enabling smart circularity strategies. By turning garments into data-driven touchpoints, fashion labels can strengthen customer relationships and gain a competitive advantage in a rapidly evolving market.

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“Beyond the Visible captured our mission to unveil the invisible stories hidden within every connected product.” said Michele Casucci, Founder and GM of Certilogo. “We were proud to invite fashion and luxury lovers to experience how connected garments can open the door to new, engaging digital journeys.”

Reflecting on the collaboration, Casucci added: “Renewing our partnership with the Camera Nazionale della Moda Italiana is a powerful signal of our shared vision for a more circular and transparent fashion industry. With nearly two decades of expertise, Certilogo continues to build the digital foundations that will help brands adapt to upcoming challenges, from consumer trust to EU legislation on Digital Product Passports.”