Save the Duck
Save The Duck adopts the DPP in partnership with Certilogo for their entire SS24 collection.
Secure by Design™️ Digital Marker:
QR Code
Unique Digital ID
BUSINESS GOALS:
SUSTAINABILITY
CIRCULARITY
DPP
Secure by Design™️ Digital Marker:
QR Code
Unique Digital ID
BUSINESS GOALS:
SUSTAINABILITY
CIRCULARITY
DPP
Scan the QR code
to launch the demo
Our collaboration
The Certilogo and Save The Duck partnership started in 2015
Since its founding, Save The Duck, a B Corp, has held itself to high standards; they are 100% animal and cruelty free, and continuously monitor themselves to improve their supply chain and manufacturing processes to align with their commitment to circularity and ethical practices.
The Digital Product Passport Vision
Save The Duck is among one of the first Italian brands to integrate the Digital Product Passport into their existing connected products in anticipation of the EU DPP legislation, which will require brands to communicate the environmental impact of products on the market to clients.
The success of the brand’s connected product strategy was a key factor for the group as they chose Certilogo once again as their partner to boldly develop their Digital Product Passport ahead of the curve.
Main Objectives
- Provide transparency to their clients by sharing detailed product data
- Create intuitive, user-friendly and impactful digital experiences
- Inform users about each link in the chain involved in the creation of their high-quality, cruelty free products
We saw in this tool a means to communicate to our customers everything we know about each product and provide an easy touch point with the Company, its commitment and projects.
The user-friendly interface immediately convinced us. We hope that it will become a familiar tool for all our customers.
Silvia Mazzanti, Sustainability Manager
From Vision to Integration
Save The Duck’s DPP data for the SS24 collection can be accessed by scanning the QR code on each product’s tag.
Discover the Product
Fabric Composition
Certifications
Care and Maintenance
Learn about the Impact
Cruelty Free
Geographic Touchpoints
Circularity Services
eBay resell feature “Click to Resell”
Customers will now be able to view this data on the brand’s existing connected product hub, which has been updated and elaborated on two main modules. In addition to providing current product information, Certilogo’s system will regularly update the DPP’s and will align it with the evolving legislative framework.
Experience for yourself how brands can protect their products and turn them into a powerful platform of engagement and services.
Scan the QR
to launch to demo
Interactive demo
Experience for yourself how brands can protect their products and turn them into a powerful platform of engagement and services.Experience for yourself how brands can protect their products and turn them into a powerful platform of engagement and services.
Click to Resell
In addition to activating their Digital Product Passport, Save The Duck recently launched an eBay “Click to resell” button, built into Certilogo's Secure by Design™ digital ID, accessible by scanning a connected product’s smart label.
How it works
How many ducks did you save?
With a quick scan of the product’s QR code on the label, clients can see where and how the product was made, how to care for it properly and ensure the product retains its value long term.
The DPP is integrated in almost the entire Save The Duck Spring/Summer 2024 collection and will be 100% integrated by the Fall/Winter 2025.
Generating long-term value
In an age where people are increasingly focused on sustainability and fashion’s environmental impact, Save The Duck DPPs are a response to this demand and an opportunity to reach a wider customer base.
The group is well-positioned to be an industry success story for this new initiative, and is planning on continuing to evolve its DPP in line with EU legislation, and engaging customer experiences.
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