Secure by Design™

The leading secure Digital Product ID solution for authentication, circularity and other trust based services

Secure by Design™ is the capability to implement and manage Digital Product Identity and Connected Product projects with security in mind, from day one, thanks to a deep knowledge of counterfeiting practices and of the vulnerabilities of common implementations (including NFC and blockchain-based ones).
Failure to secure connected products voids a brand’s investments into product connection technologies that start from traceability and go all the way down to consumer-facing circular services.

What can
Secure by Design™ 

Product IDs do?

Securely issued IDs certify a products unique and trusted point of origin.

Deliver robust and fast product authentication to prove authenticity for real

Proactively intercept, recognise and manage cloned and fake product IDs on counterfeit and illicit products

Manage a frictionless consumer experience of all use cases in real-time

Recover stolen sales lost to counterfeiters

Generate data that is the brand’s to own and use

Natively empower circular services and protect a brand’s circular eco-system

How it works

When consumers connect to a product via its digital marker, they’re taken through an authentication journey designed to collect implicit and explicit information provided by the product, the user and their device.

Captured data are analysed in real-time by a proprietary Fraud Detection System, which is based on Artificial Intelligence to not only robustly verify authentic products, but also importantly, recognise and manage counterfeit or illicit products.

The frictionless consumer experience is managed in real-time, providing access to gatewayed premium content and services, or refund assistance in case of the purchase of a fake. Brands are provided with data that assist brand protection investigations, enrich CRM profiles and support other business strategies throughout the organisation.

Authentication is the number one reason consumers connect with their Digital ID empowered purchases, but they are also an effective way to build long lasting and engaging relationships, drive traffic and deliver circular services. Learn More.

Experience the magic for yourself

How it works

When consumers connect to a product via its digital marker, they’re taken through an authentication journey designed to collect implicit and explicit information provided by the product, the user and their device.

Captured data are analysed in real-time by a proprietary Fraud Detection System, which is based on Artificial Intelligence to not only robustly verify authentic products, but also importantly, recognise and manage counterfeit or illicit products.

The frictionless consumer experience is managed in real-time, providing access to gatewayed premium content and services, or refund assistance in case of the purchase of a fake. Brands are provided with data that assist brand protection investigations, enrich CRM profiles and support other business strategies throughout the organisation.

Authentication is the number one reason consumers connect with their Digital ID empowered purchases, but they are also an effective way to build long lasting and engaging relationships, drive traffic and deliver circular services. Learn More.

Experience the magic for yourself

Why it matters?

Secure Digital Product IDs empower the most important digital transformation and business strategies

Assisting anti-counterfeiting and brand protection, optimising manual authentication
Building consumer trust, thus increasing engagement and conveying value
Elevating sustainability strategies and preventing illicit products from entering a brand’s circular ecosystem
Providing trusted traceability and end-to-end product life cycle monitoring
Discover how Secure by Design™ business solutions can boost your business
Brands that make their customers feel cared for and protected by helping them avoid the risk of buying fakes, make sustainable choices and facilitate the future resale of their purchase, invest in sustainable growth.

Security is a methodology,
not a technology

Security does not depend solely on a marker type or ID-issuing technology. It is achieved according to a unique methodology that governs a complex, layered system or interconnected factors which also consider industrial processes, costs, marker clonability, fake detection rates, ease of use, human behaviours, sustainability and the ability to extend value.

Security is a methodology,
not a technology

Security does not depend solely on a marker type or ID-issuing technology. It is achieved according to a unique methodology that governs a complex, layered system or interconnected factors which also consider industrial processes, costs, marker clonability, fake detection rates, ease of use, human behaviours, sustainability and the ability to extend value.

Security guaranteed,
whatever the media

Secure by Design™ means being able to secure any interaction media, leaving brands the freedom to adopt the optimum media for their needs and the peace of mind that security will grow and scale with future needs. Certilogo’s media can be either produced and delivered by us, or by the brand through its trusted partners, provided they can meet Certilogo’s security requirements.
The media can integrate any interaction technology and combine them with complementary new or pre-existing tracking solutions, from internal serialisations to RFID. Our authentication service can also work with third-party media and serialisations.
We have solutions for all product categories and scale of brand.

Products that can’t be securely authenticated:

Expose the brand, people and planet to risk
Can’t be trusted
Don’t build relationships
Cannot be recycled effectively
Lose value at resell
Are hard to process

Secure authentication is a hygiene factor

Can you tell the 

difference?

Digital IDs are prone to cloning and this is to be expected. In order to be secure, authentication solutions must be able to distinguish clones from the originals. As soon as there are two or more products that share the same ID that can’t be told apart, then the brand is exposed to a significant series of risks that include eroded consumer trust, damaged brand reputation, greater exposure to legal and non compliance issues and supply chain ungovernability.

Why Certilogo?

Fashion and luxury’s most widely adopted connected product solution has established Certilogo as the consumer standard for authentication. Our unmatched experience in delivering successful projects at scale means your projects will be fast, stress-free and realised with the level of excellence that can only be acquired from managing the largest platform of connected brands.

 

Features

  • Fast, easy, robust authentication: anyone, anywhere, any device.

  • 10 language web app - no download

  • GDPR, PIPL and CCPA privacy compliant

  • Secure any digital marker technology (QR code, NFC, barcode, etc)

  • Customisable user journey, adapted to brand look and fee

  • Artificial Intelligence and Image Recognition

  • Interoperability with third-party media and serialisations

  • Data dashboards, APIs and seamless integration