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Find the answers to the most commonly asked questions about product authentication and connected products

What is Certilogo?

Certilogo is a company that provides enterprise SaaS ("Software as a Service") solutions mainly to owners and/or licensees of fashion, luxury, beauty and clothing brands.

What is Certilogo's "mission"?

Our mission is to democratise connected products, that enable the affordable delivery of the most reliable authentication, relevant information, compelling services and engaging experiences, that empower brands to build the most trusted, measurable and sustainable relationships with consumers through their products.

What solutions are offered by Certilogo?

Certilogo offers business solutions that are designed to help companies protect their brand, engage with customers, reduce their environmental impact, track products, gain insights through data analysis and innovate through technology. We do this by empowing brands to securely tag their products, so they can be authenticated, traced and deliver consumer experiences throughout the circular life cycle of the product.

Secure product authentication delivers brand protection by preventing counterfeit products and intellectual property theft. Consumer engagement is made possible throughout the life cycle of the product and builds stronger relationships with customers, while sustainability & circularity services minimise environmental impact. Track & traceable digital IDs ensure product quality and compliance, while generated data unlocks business intelligence to identify opportunities and inform strategic decision making. Digital innovation strategies can leverage Certilogo's technology to disrupt traditional industries or create new markets.

What is a "connected product"?

It is a physical product made interactive by means of a so-called "smart tag". The smart tag is a physical medium, for example a label, a sticker, a card or a tag, which contains a "digital enabler", i.e. an NFC chip, a QR code or some other technology that can be read by an electronic device, typically a smartphone, in order to trigger a specific action, typically a connection to a website or application.

What use are connected products?

The utility of connected products generated by Certilogo solutions consists in the fact that they are digital channels capable of (i) delivering services and content aimed at strengthening the ties between a brand and the end customer and, at the same time, (ii) generating qualitative and quantitative information that can be of use to various company functions including marketing, the function responsible for protecting intellectual property, sales, production and logistics.

I want my products to become connected. What can Certilogo do for me?

We offer a turnkey service. We start with a consultation on the implementation that best suits your needs and objectives, then execute its launch and, subsequently, perform the day-to-day management, continuous monitoring and future development of the project. All of which is perfectly aligned with your specifications and preferences.

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What do I need to do to initiate a “connected product” project with Certilogo from an operational point of view?

It starts with your objectives, which can be tied to consumer engagement, for example on the issue of sustainability and circularity, monitoring the production and distribution chain, brand protection or a combination of the above. Based on these objectives and on your specific technical-operational and budgetary needs, we help you choose the most appropriate smart tag and define the most suitable protocols to manage the exchange of data between your information systems and our platform.
We then help you configure and customise the Customer Journey, i.e. your customers’ user experience when they connect to your product. In practice, this means establishing which services and content should be delivered by the "Connector", i.e. the consumer app that we provide to our customers, and what it should look like from a design perspective (by the way: no download is required).
Lastly, you just have to choose which of our professional applications you wish to use. For example, the "Report" and "Analytics" online dashboards allow you to view and analyse the data generated by your customers’ interactions with your connected products, while the "Store Assistant" allows your store sales staff to manage returns and the "Inspector" app allows your staff to carry out inspections on specific products.

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What is the Connector?

The Connector is a Certilogo webapp that allows the product to communicate with the consumer. The brand can decide which services and content to deliver and which "calls to action" to promote.
The interface of the Connector will be similar to all the other properties of the brand, so that it will be perceived as a digital extension.
Being a webapp, the Connector does not need to be downloaded and will be accessible immediately, as often as the consumer wishes to do so.
We consider flexibility and collaboration to be two fundamental principles, so that we can build the structure of the Connector together with the brand, combining its needs with our decades of experience. Does the brand need a service that is yet to be developed? No problem, our development forge is always at work and will create whatever best suits the brand’s business.

Is it possible to make the Connector similar to the brand’s other properties?

Of course. Indeed, the brand can consider the Connector as its own property, to all intents and purposes, meaning it can decide to "brand it", not only in terms of content, but also in terms of look & feel, so that it can provide its consumers with the same user interface as the other properties of the brand that they are used to visiting.

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Is it difficult to customise the "Connector"?

No. The amount of work required by the brand is minimal. In addition, our marketing professionals and our UI/UX experts will provide all the support you need.

Do consumers have to register to access the Connector?

No, when consumers connect to the product, they access the Connector and find everything the brand has designed for them, freely and without registering. They
are only asked to register or log in (in case they have already used the service in the past) if they click on the call to action allowing them to access the Authenticity
Verification Service powered by Certilogo. Registering for the Authenticity Verification Service allows the brand to acquire contact and profile information as well as marketing and profiling opt-ins (in accordance with the GDPR).