Connected products are equipped with a tag (QR code, NFC, RFID etc) containing a unique digital ID, which can be recognised on an individual item level. This enables them to be authenticated, traced, and accessed in order to deliver information and services that support commercial, marketing, brand protection and sustainability strategies.
They facilitate a totally new service and platform-based product experience, which adds value and fosters a connected relationship between the brand and its consumer that enables engagement and monetisation throughout the entire omnichannel consumer journey and circular product lifecycle.
Connected products are equipped with a tag (QR code, NFC, RFID etc) containing a unique digital ID, which can be recognised on an individual item level. This enables them to be authenticated, traced, and accessed in order to deliver information and services that support commercial, marketing, brand protection and sustainability strategies.
They facilitate a totally new service and platform-based product experience, which adds value and fosters a connected relationship between the brand and its consumer that enables engagement and monetisation throughout the entire omnichannel consumer journey and circular product lifecycle.
Watch this short video to discover the infinite possibilities you can bring to your products with the Certilogo Connector
of connecting consumers interact with the product
customer satisfaction with their connected experience
claim the experience made the brand “cooler” than before
of consumers linked to a brand's digital channel
Secure product authentication is an essential hygiene factor, because if a product can’t be authenticated:
It exposes the brand, people and planet to risk - It is unable to reduce the incidence of fakes and overproduction.
It can’t be trusted - Both the product, its green claims and any traceability data can’t be considered trustworthy
It is less easy to resell - Buyers apply a discount to account for the risk of buying a counterfeit.
It can’t be easily recycled - High risk of introducing non-conforming products into circular processes.
It is hard to process - It demands inefficient manual processes for returns management, eCommerce.
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