Since its founding, Save The Duck, a B Corp, has held itself to high standards; they are 100% animal and cruelty free, and continuously monitor themselves to improve their supply chain and manufacturing processes to align with their commitment to circularity and ethical practices.
Save The Duck is among one of the first Italian brands to integrate the Digital Product Passport into their existing connected products in anticipation of the EU DPP legislation, which will require brands to communicate the environmental impact of products on the market to clients.
We saw in this tool a means to communicate to our customers everything we know about each product and provide an easy touch point with the Company, its commitment and projects.
Instant and reliable product authentication to protect brand integrity and customer trust.
Unlock transparency and instantly trace the complete ethical journey.
Save The Duck’s “Click to resell” feature lets users list their authenticated items on eBay.
After scanning the QR code on the label inside a Save The Duck garment, customers in Italy can select “Donate to Humana Onlus” and give a new life to it.
With a quick scan of the product’s QR code on the label, clients can see where and how the product was made, how to care for it properly and ensure the product retains its value long term.
The DPP is integrated in almost the entire Save The Duck Spring/Summer 2024 collection and will be 100% integrated by the Fall/Winter 2025.
In an age where people are increasingly focused on sustainability and fashion’s environmental impact, Save The Duck DPPs are a response to this demand and an opportunity to reach a wider customer base.
The group is well-positioned to be an industry success story for this new initiative, and is planning on continuing to evolve its DPP in line with EU legislation, and engaging customer experiences.
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