Fossil

Fossil Group debuts secure tagging for multi-brand 

watch collections

Secure by Design™️ Digital Marker:

QR Code

Optical Character Recognition (OCR)

Unique Digital ID

BUSINESS GOALS:

Secure authentication
BRAND PROTECTION

Secure by Design™️ Digital Marker:

QR Code

Engraved CLG Codes

Optical Character Recognition (OCR)

BUSINESS GOALS:

Secure Authentication
BRAND PROTECTION

 

Our collaboration

Fossil Group collaboration launched in 2023, when the group partnered with Certilogo to provide authentication and anticounterfeiting solutions for several of their brands. 


The innovative and personalized implementation of the Fossil anticounterfeiting IDs was designed to cover new and relaunched, or re-issued models for fashion multiple brands.


Certilogo collaborated closely with Fossil to develop secure digital ID tags that could be seamlessly incorporated into various watches collections, and represent each brand’s unique value and aesthetic.

Specialized tagging with style

A flexible, dynamic, and scalable solution developed to support and accommodate brand growth and expansion.

Laser engraving is a special characteristic of the implementation, and provides access to secure authentication through each phase of the product’s life. The technique used to engrave a watch's caseback, makes each piece unique and secure.

With optical character recognition (OCR) technology, customers can easily verify authenticity just by framing the code on their watch's caseback with the smartphone camera. Certiogo’s proprietary Fraud Detection System does all the rest, identifying potential clones instantly.

Unlocking value with 

advanced 

anticounterfeiting

The  use of Certilogo’s proprietary Secure by Design technology ensures each watch’s digital ID can help the brand track and monitor potential counterfeit watches.


The group has used the technology to support their Brand Protection team in ensuring the watch collections remain secure and their consumers maintain a high level of brand trust and loyalty.

Our unique solutions are designed to help brands unlock value and engage their customers