Certilogo and Camera Nazionale della Moda Italiana: an official partnership for a more transparent and sustainable future of the fashion ecosystem.

 This strong alliance signals a commitment to empowering brands and consumers with cutting-edge technology and an unwavering commitment to a more responsible industry.

In a world increasingly driven by conscious consumption and a demand for transparency, the fashion industry is at a crucial crossroads. Consumers are no longer satisfied with simply owning beautiful things; they crave connection, authenticity and the assurance that their purchases align with their values. In this dynamic landscape, Certilogo and Camera Nazionale della Moda Italiana continue their strategic partnership, a collaboration that will reshape the very fabric of how we produce, consume and engage with fashion.

This alliance, which began in January 2024, will be strengthened with the Milano Fashion Week® Women's Collection in September, bringing together two powerhouses: Camera Nazionale della Moda Italiana, a recognised leader in promoting the excellence of "Made in Italy" craftsmanship and fostering the internationalization of the fashion sector, and Certilogo, a leading force in digital authentication and the implementation of Digital Product Passports (DPPs). Together, they share a common mission to provide brands with the tools to not only navigate, but also thrive in today's complex marketplace and unleash the power of digital innovation.

Certilogo is a global frontrunner in digital product identification, with a wealth of experience in strengthening brands and building consumer trust. The Certilogo service is used by 1 user every 4 seconds in over 180 countries in 10 languages. Its innovative platform harnesses the power of AI and unique product identification to deliver unparalleled transparency and traceability throughout a product's lifecycle. In fact, according to a study conducted by Certilogo, 85% of consumers consider authentication to be very important when buying new or used fashion.

The collaboration between Certilogo and Camera Nazionale della Moda Italiana goes far beyond the realm of 'Made in Italy'. It represents a global shift towards a more responsible and transparent fashion ecosystem, where consumers are empowered to make informed choices and brands are equipped to meet these evolving demands.

In addition, the fashion and luxury industries are facing a deeper challenge with the upcoming EU Digital Product Passport (DPP) legislation. This new directive is a confluence of technological innovation, data traceability and sustainability transparency for brands. 

"At Certilogo, we have recently developed a strategic Digital Product Passport integration framework to support fashion and luxury brands currently planning their DPP strategy, which is essential not only to comply with the regulations, but also to unlock the full potential value of this change. We implement a robust DPP strategy by building an ecosystem that encompasses the entire product lifecycle, from design and manufacturing to end-of-life, and enabling a collaborative blueprint that involves all stakeholders, including suppliers, manufacturers and consumers." - Explains Michele Casucci, General Mnager and Fouder Certilogo.

The benefits of Certilogo's approach are positive for both brands striving for excellence and consumers seeking authenticity and conscious consumption.

From the Brands' perspective:

• Enhanced Brand Protection: Certilogo's Secure by Design™ technology provides a robust defense against counterfeiting, safeguarding brand reputation and ensuring the integrity of products.
• Deeper Consumer Engagement: By providing access to verified product information, sourcing details, and even care instructions, brands can foster deeper connections with their customers, building loyalty and trust.
• Unlocking Circularity: DPPs powered by Certilogo enable brands to embrace circular business models by facilitating product repair, resale, and recycling, aligning with the growing consumer demand for sustainable practices.

From the Consumers’ perspective:

• Trust in Authenticity: Certilogo's authentication technology enables consumers to verify the authenticity of their purchases, ensuring they are investing in genuine products.
• Access to Transparency: Certilogo provides a digital window into a product's journey, offering insights into its origin, materials, and ethical considerations, empowering consumers to make informed choices.
• Support for Sustainability: by choosing brands that embrace Certilogo's technology, consumers are actively participating in a more circular and responsible fashion ecosystem.

The partnership between Certilogo and Camera Nazionale della Moda Italiana represents a call to action for brands to embrace technological innovation as an opportunity to redefine their relationship with consumers and pave the way for a more transparent, sustainable, and, ultimately, more profitable future for the fashion industry.