"All About Trust" the video launched by Matteo Ward, Camera Nazionale della Moda Italiana and Certilogo

Certilogo and Camera Nazionale della Moda Italiana have joined forces to highlight the critical role of authentication in fostering trust between brands and consumers. As part of this initiative, Certilogo has released an educational video, created by WRÅD, a design and consulting studio co-founded by Matteo Ward, dedicated to sustainable development.

Titled "All About Trust," the video features sustainability advocate Matteo Ward, who aligns with Certilogo’s mission to provide tools for verifying product authenticity. In the video, Ward humorously explores the authenticity of a vintage jacket, illustrating the importance of informed consumer choices.

The project underscores the increasing demand for transparency, authenticity, and traceability in the fashion industry, advocating for a circular and more sustainable economy through technological innovation. In today’s fast-evolving fashion landscape, authenticating products has become essential.

Matteo Ward states, "The negative impact of the counterfeiting market is dangerous not only to our natural resources but also to people’s health." Michele Casucci, Founder and General Manager of Certilogo, adds, "His commitment to sustainability and credibility gained through years of activism make him the ideal partner to raise awareness about product authentication."