Certilogo and Camera Nazionale della Moda Italiana renew partnership 2025

Certilogo and Camera Nazionale della Moda Italiana have renewed their partnership for a third year, continuing their collaboration through the Milano Fashion Men's and Women's Collections in early 2025. 

This partnership focuses on key objectives such as promoting the adoption of Digital Product Passports by fashion brands, safeguarding the Made in Italy industry, and enhancing product authentication to build trust between brands and consumers.

Certilogo and CNMI kicked off the year by collaborating on the exciting video campaign "All About Trust," featuring Matteo Ward, co-founder of WRÅD, designed to raise awareness about the importance of fostering consumer trust. This initiative aligns with the partnership's goal to promote transparency, authenticity, and traceability in the fashion industry.

Throughout the year, Certilogo plans to introduce initiatives focusing on the value of connected products and the integration of secure Digital Product Passports in the fashion and luxury sectors. These efforts aim to address the evolving needs of the industry and emphasize the importance of technological innovation in achieving sustainability and circularity.

Certilogo is committed to helping brands unlock value through connected products, ensuring security and authenticity via its Secure by Design™ methodology. This approach supports brands in maintaining traceability and sustainability across various platforms and channels.