Exploring the future of fashion: Insights from our workshop with The National Chamber for Italian Fashion

We recently had the privilege of hosting an enlightening workshop in collaboration with The National Chamber for Italian Fashion. 

The event was an incredible opportunity to engage with industry experts Ida Palombella, Partner Deloitte Legal - Global Fashion & Luxury co-Leader,  and Matteo Ward, Founder of WRÅD Living and Michele Casucci, Certilogo Founder and GM as we delved into pivotal discussions shaping the future of fashion.

Educating consumers about Digital Product Passports (DPPs)

One of the main focuses of the workshop was on educating consumers about Digital Product Passports (DPPs). We examined strategies to ensure compliance and brand protection while empowering consumers with transparent product information. This task is complex, requiring careful coordination to balance transparency with practicality for brands and suppliers. The goal is to provide consumers with clear and accessible information, fostering trust and loyalty.

Engaging consumers in the green transition

Brands often ask us how they can engage consumers in the green transition. We discussed innovative ways to create rewarding experiences that resonate with environmentally-conscious consumers, encouraging them to participate actively in sustainable practices. The challenge lies in making this transition seamless and engaging for everyone involved, ensuring that sustainability becomes an integral part of the consumer experience.Leveraging new channels of communication

The workshop also highlighted the importance of utilizing DPPs as a dynamic communication tool. By leveraging new channels of communication, brands can foster a deeper connection with consumers. This involves navigating the complexities of emerging communication platforms to effectively reach and engage audiences, ensuring that the message of sustainability is conveyed effectively.

Working with regulators

Lastly, we addressed the need to collaborate with regulators to ensure that the burden placed on brands and their suppliers is manageable. It's essential to strike a balance between regulatory requirements and the operational realities of the industry. Working together with regulators can lead to more practical solutions that benefit both businesses and consumers.

Consumer behavior and expectations regarding Digital Product Passports (DPPs) were a significant focus of discussion. The recent Certilogo Study conducted in collaboration with SDA Bocconi was highlighted as a valuable resource for brands seeking insights into what consumers are looking for in DPPs.