Certilogo hosts exclusive workshop in partnership with Camera della Moda

Certilogo shares insights on future-proof Digital Product Passport strategy to Italian fashion and luxury brands

Certilogo, hosted an exclusive workshop on May 14th for the Camera Nazionale della Moda Italiana members, which included a number of Italian fashion and luxury brands. The workshop, titled "Future-Proof Fashion” explored the multifaceted benefits of the Digital Product Passport (DPP) implementation beyond mere compliance.

The fashion industry stands on the brink of a digital revolution, and the impending DPP legislation is at the heart of this transformation. 

The workshop delved into the key role authentication, security, and circularity play in a brand’s DPP implementation process,  and provided valuable insights through interactive use cases that demonstrated the pitfalls caused by faulty security.

The session addressed how the DPP can serve as a powerful tool for brand protection, consumer engagement, anti counterfeiting and supply chain transparency, ultimately contributing to a more circular and responsible fashion ecosystem.