Certilogo takes the stage at Luxury Innovation Summit in Geneva

The recent Luxury Innovation Summit in Geneva was a significant gathering of industry leaders, entrepreneurs, and experts from the luxury sector, all converging to deliberate on the future of innovation within the industry. This event served as a pivotal platform for discussing transformative ideas and exploring new possibilities.

Michele Casucci, the Founder and GM of Certilogo, took part in a noteworthy panel discussion titled "Luxury Fashion: Exploring the Innovations in Design, Technology, and Sustainability." He was joined by distinguished panelists including Alessandro Valenti, CEO of Givenchy, and Jasmina Banda, Chief Strategy Officer at Chalhoub Group. 

During the panel, Casucci shed light on the significant potential of Digital Product Passport technology and its integration into existing brand systems. He underscored the technology's ability to provide a secure and accessible solution that not only benefits brands but also greatly enhances the consumer experience by boosting transparency and trust. The panel facilitated a lively exchange of innovative ideas, with a particular focus on how such strategies can drive the luxury industry forward, creating added value and promoting sustainability.

Certilogo's participation in the summit highlighted its dedication to supporting fashion and luxury brands in their journey towards adopting innovative solutions. This event not only highlighted the ongoing transformations in the luxury sector but also reinforced the importance of collaborative efforts to drive substantial industry-wide changes.