Leading the
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Leaders in
connected products
since 2006
Certilogo was established in 2006 with the vision to leverage product digitization to increase consumer trust in brands. The business idea was born against the backdrop of a dramatic surge in the unintentional purchase of counterfeit branded products linked to the rise of global retail e-commerce. Prompted by the startling realization that a simple way for consumers to reliably assess product authenticity was nowhere to be found, we set out to develop a mobile phone-based solution that would fill the gap.
That’s how we embarked on a journey that led us to create a cutting edge, AI-powered authentication platform that would ultimately be used by millions of shoppers worldwide and become the most adopted by fashion, apparel, and luxury brands globally. Building upon our success in connecting products with people through authentication, we progressively expanded our SaaS platform offering to allow brands to engage their customers more broadly.
Today our mission is to empower brands to elevate the customer experience by blending the physical into the digital world, and in the process provide services that convey trust, generate engagement, and enable circular shopping. By seamlessly integrating digitized products into the journey of their ever more demanding and hyper-connected end customers, brands can effectively respond to today’s seismic changes in consumer sensitivities, purchase patterns and the shift towards digital sales channels.
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