Last March 2022, the Fashion Council Germany, with the support of Messe Frankfurt and the global Texpertise Network, brought together leading European fashion industry organizations in Frankfurt to form the European Fashion Alliance. What is this new organization? And what are its goals?
EFA, the European Fashion Alliance
The European Fashion Alliance follows a previous organization, United Fashion, co-founded by the Creative Europe Program of the European Union. United Fashion, which ended in 2021, aimed to provide independent stylists with the tools and skills to develop their own brand.
Today, EFA is a network of fashion organizations that aims to promote the transition of European fashion towards sustainability, innovation and inclusiveness.
Indeed, these organizations have understood the strategic role of the fashion and textile industry in building a more sustainable future. After all, fashion has a strong environmental and social impact, and a sustainable future can only be achieved through cooperation.
Through the European Fashion Alliance, members can share knowledge and best practices, research and educate. Furthermore, they will be able to represent the fashion and textile industry in economic, political and social bargaining at European level. The goal is to make fashion sustainable and inclusive, but also to strengthen it, promote it and make it an active part in decision-making.
In this regard, the Alliance is going to give a common voice to a sector populated by different realities, but united by the same values and willing to translate them into concrete actions.
That’s why EFA fits well within the transition policies of the European Union. In fact, the EU is calling for the strengthening of the European fashion industry and, at the same time, is supporting the European Green Deal, the agenda for sustainable growth. The New Circular Economy Action Plan (CEAP) and the Directive for Sustainable and Circular Textiles are two examples of how the EU is driving change in the textiles industry.
EFA's activities will not only have repercussions on the big fashion players, but also on SMEs, professionals and support organizations.