Certilogo Shines on Class TV Moda's "Green Revolution"
In a recent episode of Class TV Moda's series "Green Revolution," Certilogo took center stage, showcasing its innovative contributions to a more sustainable and transparent fashion world.
During an insightful interview conducted by Class TV Moda Journalist, Nicole Bottini in Milan, Certilogo's Founder and General Manager, Michele Casucci, along with Head of Sales and Marketing, Rossella Munafò, delved into the origins of the company and its mission to revolutionize the industry.
Authentication and beyond
Michele Casucci explained the company's role in fostering the future of circularity through connected products by enabling consumers to verify the authenticity of their purchases, understand the sustainability credentials, and activate embedded resale services within each product.
Rossella Munafò emphasized the significance of secure Digital Product Passports, which Certilogo is championing as a game-changer for brands. These passports serve as a digital twin for physical products, providing a wealth of information that includes materials used, origin, care instructions, and the environmental impact of the product.
Looking ahead
The feature on "Green Revolution" shed light on the crucial role that Certilogo plays in driving positive change within the fashion industry. By bridging the gap between Secure by Design™ high-tech solutions and sustainable practices, Certilogo is setting a new standard for how brands can engage with their customers and lead the charge towards a greener, more ethical future.
